The WeChat service account is most suitable for businesses that want to With a service account, users have additional features available at their disposal including WeChat payment, voice recognition, geolocation, multiple QR codes which are handy for identifying traffic sources, URL shortening and connected objects. However, with a service account, users are only allowed to post 4 messages monthly. Service accounts are highly visible as they appear alongside users’ friends in the “Chat” page and any new content that is posted comes with push notification. This will allow businesses to better retain customer interest and increase their communication and branding. ![]() Subscriptions accounts are recommended for those who are looking to publish more as the frequency for publishing articles is higher. These messages will show up in users’ subscription folders and no notifications will be sent.Ī Chinese ID or a local business license is required for registration of a subscription account. With a subscription account, users can send push messages once daily and only 1-6 articles can be published at each time. Individuals registering for a WeChat account can only select a subscription account. Each has its own advantages and caters to different specifications – which best suits the needs of your business? When registering for a WeChat account, corporate users can choose from a subscription account (订阅号) or service account(服务号). What are some of the marketing strategies that a business can deploy by means of a WeChat account? An official WeChat account allows businesses to successfully gather an audience, send them updates and news on the latest sales campaigns and redirect them to a website or e-commerce stores. Outlines the rules you agree to by using WeChat.WeChat has been leading the social media scene in China in recent years and its popularity has piqued the interests of foreign businesses looking to increase their online presence in the local Chinese market. Outlines the steps you can take if you suspect that your account has been compromised. Offers a range of general help, safety and security information.Īdvice on how to keep your WeChat account secure. Outlines what information WeChat collects about you and how that information is used. The steps you take to permanently delete your account.
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